Taumata­whakatangihanga­koauau­o­tamatea­turi­pukakapiki­maunga­horo­nuku­pokai­whenua­kitanatahu is the Māori name for a hill, 305 metres (1,001 ft) high, close to Porangahau, south of Waipukurau in southern Hawke's Bay, New Zealand. The name is often shortened to Taumata by the locals for ease of conversation.[citation needed] The New Zealand Geographic Placenames Database, maintained by Land Information New Zealand (LINZ), records the name as "Taumata­whakatangihanga­koauau­o­tamatea­pokai­whenua­ki­tana­tahu".[1] It has gained a measure of fame as it is the longest place name found in any English-speaking country, and it is the second-longest place name in the world, according to Wises New Zealand Guide and reported in the New Zealand Herald.[2]The name on the sign that marks the hill is "Taumata­whakatangihanga­koauau­o­tamatea­turi­pukakapiki­maunga­horo­nuku­pokai­whenua­kitanatahu", which translates roughly as "The summit where Tamatea, the man with the big knees, the climber of mountains, the land-swallower who travelled about, played his nose flute to his loved one". At 85 letters, it has been listed in the Guinness World Records as the longest place name.The name is featured in a Mountain Dew jingle, a TV ad in Australia,[6] and it also appears in the 1976 (re-released in 1979) single "The Lone Ranger" by British band Quantum Jump. Kenny Everett used a padded out version of the name as the introduction to the weekly aired "Kenny Everett Video Show" featuring an animated cartoon native speaking the words. It is the subject of a 1960 song by the New Zealand balladeer Peter Cape.[7] Czech group Mako!Mako playing Run'n'Be style composed a song Taumata where the full name is the only word used in lyrics. Tennis star Martina Navratilova learned to say the word when she was ten years old.[8]