The effective resolution of disputes. As the healthcare and pharmaceutical industry emerges out of the pandemic, companies are strenthening their focus on patient centricity. Leaders across the spectrum are refocusing on both new and existing priorities ranging from human capital, research and innovation, and data and digital initiatives to develop a more robust healthcare framework. While we have spoken of patient centricity across all spectrums of healthcare clinical trials, drug development, and increasing access to quality medicine the need to maintain patient focus has never been more pertinent. Patients are looking for value. Healthcare is no longer about one size fits all, as it is now estimated that non communicable diseases like cancer, diabetes, heart illnesses, etc. may cost India To address this critical situation, digital health initiatives play a crucial role. Digital health connects and empowers people and populations to manage health and wellness, augmented by integrated, interoperable digital tools, technologies and services to transform healthcare delivery. Interestingly, the journey to digital health is not new. It was initiated at the 2005 World Health Assembly through resolution WHA58.28 urging member states to consider drawing up a long term strategic plan for developing and implementing health services to develop the infrastructure for information and communication technologies for health to promote equitable, affordable and universal access to their benefits. This universal access to health in India can be seen as our efforts under the Ashman Bharat Digital Mission, with. Initiatives in the digital health space including the issuance of more than 220 million Unique Health along with health facilities and a provider registry and e Sanjeevani telemedicine app addressing beneficiaries among many others. Digital health can be used across organizations and operations, from early drug discovery to in market differentiation. Some of its advantages in the overall care continuum have resulted.