Contests are great for getting attention. If you plan it right, each person entering will help you broaden your reach and invite others to enter as well. I will show you how to do this a little further down in the report, but keep in mind that one of your biggest goals with any Instagram contest is to get in front of more people and gain more followers. For most of us, it makes sense to offer a few of our products, services, or whatever it is we are selling as contest prizes. If you do not have your own products yet, you can offer a gift card as a prize for your contest, but given a choice. Show them what they can win and share what you have to offer at the same time. Each time you show off the contest prize, you are also sharing your amazing product that happens to be available on your website. It also gives you a chance to point out features and benefits of the prize they can win without sounding too pushy. Not only do you get your products or whatever it is you're selling in front of more eyeballs with a contest, you will also end up with a lot of people who are very interested in what you were offering as a prize but did not win. By following up with them and possibly giving them a great deal as a consolation prize, you can expect to make quite a few extra sales as a result of each contest. I hope I have you convinced by now that there are a lot of good reasons why you should run an Instagram contest. Let's do some planning. Start by spying on the competition. Find a few Instagram contests in your niche and observe how they are set up, what is required to enter, how well they perform, and how long the contest is running for. This gives you a lot of great information and some excellent ideas for your own contests. Usergenerated content is a great way to get your message or product to lots of people quickly. One day to receive user generated content is through contests. One hurdle lots of companies struggle with is getting people to share their positive experiences about their product or service. With contests after purchase, it generates sales and lets people share their positive experiences about the company. One way many different companies do this is to include a card or sticker in the box. They then ask the consumer to share a picture of the product and use a specific hashtag or tag them and they will pick a winner once a month on their page. This encourages people to follow your account rewards them for purchasing your products and lets your consumers generate content