Operation Flood was a rural development programme initiated by India's National Dairy Development Board (NDDB). This revolution started in the year 1970 following the Indian Green Revolution. It was the world's largest dairy development program and It transformed India from a milk- deficient nation into the world's largest milk producer, and hence is called as the White Revolution of India. It also helped in reducing the malpractices by milk traders and mercenary merchants and ultimately helping in eradicating poverty. Operation Flood had the following objectives : 4) Increase production of milk 5) Augment rural incomes 6) Offer fair prices for consumers Within 30 years, it doubled the milk available per person in India and made dairy farming India's largest self-sustainable rural employment generator. A 'National Milk Grid' was formed that connected milk producers throughout the country along with the consumers of more than 700 towns and cities. This also helped in reducing seasonal and regional price variations ensuring consumer satisfaction and at the same time ensuring that the producers get a major share of the price that consumers pay Dr Verghese Kurien, the chairman and founder of Amul, was named the Chairman of NDDB by Prime Minister Lal Bahadur Shastri and since then Known as Father of White Revolution. There was also criticism of the project . Some argue that the emphasis on imported breeds of cattle has resulted in the decimation of Indian breeds. Foreign breeds give higher yields, but they require more feed and are not suited to Indian conditions.